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10/18/2020: At a time when more merchants are making the move to online stores such as Amazon or Wal-Mart, NuFountain is waving a not-so-fond farewell to its former homes.

In October, 2020, NuFountain launched its own online retail site, www.c20store.com and its off to a tremendous start. Featuring more information and content about its products — and special offers — its just in time as NuFountain plans on dramatically expanding its famous C20 brand of skin health products.

”Twelve years ago we created a whole new category on Amazon for vitamin C serums. We believed that unlike the few available at that time costing over $100, that a better product, at a price anyone could afford, would bring the benefits of vitamin C serums to a whole new market. It did. Today, with over 3,000 serums calling themselves vitamin C products, NuFountain broke open the market of what has become a ‘must have” skin care product. Vitamin C” Stated Terry Ulick, founder and owner of NuFountain LLC. “We broke the price barrier, but also understood why C serums were virtually marooned in spas and doctors offices. A real vitamin C serum has to be made of real L-ascorbic acid. It’s highly unstable and can’t sit in a warehouse or on a shelf. Selling only online, we innovated making serums fresh when ordered. That changed everything. It got us featured in the Dr. Oz. show and we became the number one seller in facial and skin care for a long time.”

With the success of the NuFountain C20 line of serums can imitators who claimed to sell a vitamin C serum, but were really selling SAP serum, which contains no vitamin C at all. Today, the top 2,000 vitamin C serums on Amazon contain no vitamin C — which must be l-ascorbic acid.

”We want people to get the real thing — l-ascorbic acid serums. Amazon allows SAP serum sellers to be listed as l-ascorbic acid. Calling SAP serums "vitamin C serums," is an unfair trade practice and violates truth in labeling laws and FDA regulations according to Ulick.

”There comes a time when scammers take over. That has happened on Amazon so we got out of there. We are creating a legitimate, educational and engaging site for people who care about their skin.” concluded Ulick.

All of NuFountain C20 serums have a new home free from deceptive and misleading information. With hundreds of thousands of users over the last twelve years, repeat customers will find C20 easily by visiting www.NuFountain.com which leads them to the new store.

10/16/2020: “When people talk about vitamin C — whether in foods, ingested or applied on their skin, they are using the household name 'vitamin C'. What they are actually referring to is l-ascorbic acid, the real name for what we all call vitamin C.” stated Terry Ulick.

With the rise in popularity of vitamin C serum skin care spearheaded by NuFountain twelve years ago, the unstable nature of a true l-ascorbic acid serum made it virtually impossible for most marketers to sell l-ascorbic acid serum as it would oxidize and spoil long before it reached consumers. With a number of purely synthetic ingredients that purport to promote the body to enhance production of its own ascorbic acid (and there is no clinical proof of that), today, most all serums called vitamin C serums actually don’t contain any vitamin C at all. Reading ingredients on the bottle which are never promoted in descriptions, a buyer will find names like SAP — but not the real thing:  L-ascorbic acid.

Ulick said he feels bad for consumers as the labels are not truthful, and wants to educate them that only l-ascorbic acid serums have been clinically tested and proven to repair damage to skin from UV exposure from the sun and other types of pollutants.

”We took a stand. We don’t want to be part if the deceptive practices of serums that claim to be real vitamin C, but aren’t. As of now, you won’t find the term ‘vitamin C“ on our products or information. We are using the correct, legal, clinical name: L-ascorbic acid serum. We owe it to customers to be truthful about what they are putting on their skin. Our serums are the best anywhere because they use l-ascorbic acid and are made fresh when ordered."